Global Certificate in Customer Analytics & Strategic Planning
-- ViewingNowThe Global Certificate in Customer Analytics & Strategic Planning is a comprehensive course designed to empower professionals with essential skills in customer strategy development. This certification focuses on the importance of data-driven decision making and how it can be applied to customer relationship management for improved business outcomes.
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โข Customer Analytics Foundations: Understanding the basics of customer analytics, data-driven decision making, and key performance indicators (KPIs)
โข Data Collection and Management: Techniques for gathering, cleaning, and organizing customer data for analysis
โข Customer Segmentation and Profiling: Methods for segmenting customers into groups, creating customer profiles, and understanding their behavior
โข Customer Lifetime Value (CLV) Analysis: Calculating and understanding the importance of CLV in customer strategy
โข Predictive Analytics: Utilizing statistical models and machine learning techniques to predict customer behavior and inform strategy
โข Customer Experience Management: Strategies for improving customer experience, loyalty, and satisfaction
โข Market Research and Voice of the Customer: Techniques for gathering customer feedback and using it to inform strategy
โข Data Visualization and Reporting: Techniques for presenting customer analytics data in a clear and actionable way
โข Ethics in Customer Analytics: Understanding ethical considerations in customer analytics and ensuring compliance with regulations and best practices.
Note: The above list of units is not in a specific order, and the course provider may choose to rearrange them as per the course structure and requirements.
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