Global Certificate in Customer Analytics & Strategic Planning

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The Global Certificate in Customer Analytics & Strategic Planning is a comprehensive course designed to empower professionals with essential skills in customer strategy development. This certification focuses on the importance of data-driven decision making and how it can be applied to customer relationship management for improved business outcomes.

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AboutThisCourse

In today's data-centric world, there is a high industry demand for professionals who can analyze customer data and use it to inform strategic planning. This course equips learners with these skills, making them attractive candidates for career advancement in various sectors such as marketing, sales, customer service, and market research. By the end of this course, learners will have gained a deep understanding of customer analytics techniques, segmentation strategies, and how to develop and implement successful customer plans. They will also have had the opportunity to work on real-world projects, providing them with practical experience that can be directly applied in their jobs. Invest in this course to stay ahead of the competition and unlock your potential in customer strategy and planning.

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CourseDetails

• Customer Analytics Foundations: Understanding the basics of customer analytics, data-driven decision making, and key performance indicators (KPIs)
• Data Collection and Management: Techniques for gathering, cleaning, and organizing customer data for analysis
• Customer Segmentation and Profiling: Methods for segmenting customers into groups, creating customer profiles, and understanding their behavior
• Customer Lifetime Value (CLV) Analysis: Calculating and understanding the importance of CLV in customer strategy
• Predictive Analytics: Utilizing statistical models and machine learning techniques to predict customer behavior and inform strategy
• Customer Experience Management: Strategies for improving customer experience, loyalty, and satisfaction
• Market Research and Voice of the Customer: Techniques for gathering customer feedback and using it to inform strategy
• Data Visualization and Reporting: Techniques for presenting customer analytics data in a clear and actionable way
• Ethics in Customer Analytics: Understanding ethical considerations in customer analytics and ensuring compliance with regulations and best practices.

Note: The above list of units is not in a specific order, and the course provider may choose to rearrange them as per the course structure and requirements.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN CUSTOMER ANALYTICS & STRATEGIC PLANNING
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London School of International Business (LSIB)
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05 May 2025
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