Global Certificate in Customer Analytics & Strategic Planning
-- viewing nowThe Global Certificate in Customer Analytics & Strategic Planning is a comprehensive course designed to empower professionals with essential skills in customer strategy development. This certification focuses on the importance of data-driven decision making and how it can be applied to customer relationship management for improved business outcomes.
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Course Details
• Customer Analytics Foundations: Understanding the basics of customer analytics, data-driven decision making, and key performance indicators (KPIs)
• Data Collection and Management: Techniques for gathering, cleaning, and organizing customer data for analysis
• Customer Segmentation and Profiling: Methods for segmenting customers into groups, creating customer profiles, and understanding their behavior
• Customer Lifetime Value (CLV) Analysis: Calculating and understanding the importance of CLV in customer strategy
• Predictive Analytics: Utilizing statistical models and machine learning techniques to predict customer behavior and inform strategy
• Customer Experience Management: Strategies for improving customer experience, loyalty, and satisfaction
• Market Research and Voice of the Customer: Techniques for gathering customer feedback and using it to inform strategy
• Data Visualization and Reporting: Techniques for presenting customer analytics data in a clear and actionable way
• Ethics in Customer Analytics: Understanding ethical considerations in customer analytics and ensuring compliance with regulations and best practices.
Note: The above list of units is not in a specific order, and the course provider may choose to rearrange them as per the course structure and requirements.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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