Global Certificate in Customer Analytics & Strategic Planning

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The Global Certificate in Customer Analytics & Strategic Planning is a comprehensive course designed to empower professionals with essential skills in customer strategy development. This certification focuses on the importance of data-driven decision making and how it can be applied to customer relationship management for improved business outcomes.

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About this course

In today's data-centric world, there is a high industry demand for professionals who can analyze customer data and use it to inform strategic planning. This course equips learners with these skills, making them attractive candidates for career advancement in various sectors such as marketing, sales, customer service, and market research. By the end of this course, learners will have gained a deep understanding of customer analytics techniques, segmentation strategies, and how to develop and implement successful customer plans. They will also have had the opportunity to work on real-world projects, providing them with practical experience that can be directly applied in their jobs. Invest in this course to stay ahead of the competition and unlock your potential in customer strategy and planning.

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Course Details

Customer Analytics Foundations: Understanding the basics of customer analytics, data-driven decision making, and key performance indicators (KPIs)
Data Collection and Management: Techniques for gathering, cleaning, and organizing customer data for analysis
Customer Segmentation and Profiling: Methods for segmenting customers into groups, creating customer profiles, and understanding their behavior
Customer Lifetime Value (CLV) Analysis: Calculating and understanding the importance of CLV in customer strategy
Predictive Analytics: Utilizing statistical models and machine learning techniques to predict customer behavior and inform strategy
Customer Experience Management: Strategies for improving customer experience, loyalty, and satisfaction
Market Research and Voice of the Customer: Techniques for gathering customer feedback and using it to inform strategy
Data Visualization and Reporting: Techniques for presenting customer analytics data in a clear and actionable way
Ethics in Customer Analytics: Understanding ethical considerations in customer analytics and ensuring compliance with regulations and best practices.

Note: The above list of units is not in a specific order, and the course provider may choose to rearrange them as per the course structure and requirements.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN CUSTOMER ANALYTICS & STRATEGIC PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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