Global Certificate CRM and the Customer Journey
-- ViewingNowThe Global Certificate in CRM and the Customer Journey is a comprehensive course that empowers learners with essential skills for managing customer relationships and optimizing the customer journey. This course is critical for professionals in sales, marketing, and customer service roles who want to drive growth and improve customer satisfaction.
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โข Introduction to CRM (Customer Relationship Management): Understanding CRM, its importance, and benefits
โข Customer Journey Mapping: The concept of customer journey, its significance, and how to create a customer journey map
โข Data Management in CRM: Collecting, storing, and analyzing customer data for effective CRM
โข Multi-Channel Engagement: Strategies to engage customers across multiple channels
โข Personalization in CRM: Tailoring customer experiences based on their preferences and behaviors
โข Sales and Marketing Automation: Leveraging technology for seamless sales and marketing processes
โข Customer Service and Support: Providing exceptional customer service and support through CRM
โข Measurement and Improvement: Tracking and analyzing CRM performance, and making continuous improvements
โข Privacy and Security: Ensuring customer data privacy and security in CRM
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