Global Certificate CRM and the Customer Journey

Name: Global Certificate CRM and the Customer Journey
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The Global Certificate in CRM and the Customer Journey is a comprehensive course that empowers learners with essential skills for managing customer relationships and optimizing the customer journey. This course is critical for professionals in sales, marketing, and customer service roles who want to drive growth and improve customer satisfaction.

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AboutThisCourse

With the increasing demand for CRM experts, this course provides learners with a competitive edge in the job market. According to LinkedIn, CRM skills are among the top five most in-demand skills for marketing professionals. By completing this course, learners will gain a deep understanding of CRM best practices, customer journey mapping, and data-driven decision making. The course covers essential topics such as CRM strategy, data management, campaign management, and customer journey analytics. Learners will also have the opportunity to work with real-world CRM tools and platforms, gaining hands-on experience that they can apply in their current or future roles. Upon completion of the course, learners will receive a globally recognized certificate that validates their skills and knowledge in CRM and customer journey management. This certificate can be used to advance their careers, increase their earning potential, and demonstrate their commitment to continuous learning and professional development.

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CourseDetails

• Introduction to CRM (Customer Relationship Management): Understanding CRM, its importance, and benefits
• Customer Journey Mapping: The concept of customer journey, its significance, and how to create a customer journey map
• Data Management in CRM: Collecting, storing, and analyzing customer data for effective CRM
• Multi-Channel Engagement: Strategies to engage customers across multiple channels
• Personalization in CRM: Tailoring customer experiences based on their preferences and behaviors
• Sales and Marketing Automation: Leveraging technology for seamless sales and marketing processes
• Customer Service and Support: Providing exceptional customer service and support through CRM
• Measurement and Improvement: Tracking and analyzing CRM performance, and making continuous improvements
• Privacy and Security: Ensuring customer data privacy and security in CRM

CareerPath

In the ever-evolving CRM landscape, professionals with a Global Certificate CRM can capitalize on the increasing demand for specialized skills in the UK market. This 3D pie chart highlights the job market trends for various CRM roles in the region, emphasizing the need for SalesForce certifications. By diving into the data, decision-makers and professionals can identify the most sought-after CRM roles. The SalesForce Certified CRM Administrator and Developer positions make up a significant portion of the market, showcasing the potential value of these credentials for those seeking to advance their careers. The SalesForce Certified CRM Consultant, Data Architect, and Technical Architect roles represent the next tier of demand, offering unique opportunities for professionals with expertise in these areas. By understanding these trends, individuals can strategically pursue certifications that align with their career aspirations and the industry's needs. Staying informed about employment trends in the CRM sector can help professionals anticipate changes and adapt accordingly. As the market continues to evolve, keeping a close eye on these trends will remain crucial for success in the industry. This 3D pie chart not only provides a visual representation of the CRM job market landscape but also serves as a valuable resource for professionals to make informed decisions about their career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE CRM AND THE CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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