Global Certificate in E-commerce: Connected Customer Journeys
-- ViewingNowThe Global Certificate in E-commerce: Connected Customer Journeys is a comprehensive course designed to meet the growing industry demand for experts who can create seamless and personalized online shopping experiences. This certificate course emphasizes the importance of understanding customer needs and expectations in the digital landscape, and how to effectively engage them throughout their buying journey.
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โข Unit 1: Introduction to E-commerce & Connected Customer Journeys
โข Unit 2: Understanding Customer Segments & Behaviors
โข Unit 3: Multi-channel E-commerce Strategies
โข Unit 4: Personalization Techniques in E-commerce
โข Unit 5: Data-driven Decision Making in Customer Journeys
โข Unit 6: Customer Relationship Management (CRM) Tools & Techniques
โข Unit 7: Social Media & Influencer Marketing in E-commerce
โข Unit 8: Mobile Commerce (M-commerce) & Mobile Marketing
โข Unit 9: Email Marketing & Marketing Automation
โข Unit 10: E-commerce Analytics & Performance Metrics
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