Global Certificate in E-commerce: Connected Customer Journeys
-- viewing nowThe Global Certificate in E-commerce: Connected Customer Journeys is a comprehensive course designed to meet the growing industry demand for experts who can create seamless and personalized online shopping experiences. This certificate course emphasizes the importance of understanding customer needs and expectations in the digital landscape, and how to effectively engage them throughout their buying journey.
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Course Details
• Unit 1: Introduction to E-commerce & Connected Customer Journeys
• Unit 2: Understanding Customer Segments & Behaviors
• Unit 3: Multi-channel E-commerce Strategies
• Unit 4: Personalization Techniques in E-commerce
• Unit 5: Data-driven Decision Making in Customer Journeys
• Unit 6: Customer Relationship Management (CRM) Tools & Techniques
• Unit 7: Social Media & Influencer Marketing in E-commerce
• Unit 8: Mobile Commerce (M-commerce) & Mobile Marketing
• Unit 9: Email Marketing & Marketing Automation
• Unit 10: E-commerce Analytics & Performance Metrics
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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