Global Certificate in E-commerce: Connected Customer Journeys

Name: Global Certificate in E-commerce: Connected Customer Journeys
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The Global Certificate in E-commerce: Connected Customer Journeys is a comprehensive course designed to meet the growing industry demand for experts who can create seamless and personalized online shopping experiences. This certificate course emphasizes the importance of understanding customer needs and expectations in the digital landscape, and how to effectively engage them throughout their buying journey.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in data analysis, digital marketing, user experience (UX) design, and e-commerce platforms, equipping them for various roles such as E-commerce Specialist, Digital Marketing Manager, or UX Designer. As the e-commerce industry continues to expand, there is a high demand for professionals who can deliver connected customer journeys, making this course a valuable asset for career advancement.

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CourseDetails

• Unit 1: Introduction to E-commerce & Connected Customer Journeys
• Unit 2: Understanding Customer Segments & Behaviors
• Unit 3: Multi-channel E-commerce Strategies
• Unit 4: Personalization Techniques in E-commerce
• Unit 5: Data-driven Decision Making in Customer Journeys
• Unit 6: Customer Relationship Management (CRM) Tools & Techniques
• Unit 7: Social Media & Influencer Marketing in E-commerce
• Unit 8: Mobile Commerce (M-commerce) & Mobile Marketing
• Unit 9: Email Marketing & Marketing Automation
• Unit 10: E-commerce Analytics & Performance Metrics

CareerPath

The e-commerce sector in the UK is booming, leading to an increased demand for experts who can create connected customer journeys. This 3D pie chart showcases the current job market trends in the industry, highlighting the roles with the highest demand. The E-commerce Marketing Specialist role leads the pack with a 25% share, emphasizing the need for professionals skilled in online marketing and advertising strategies. E-commerce Web Developers follow closely with 20%, indicating a strong demand for those with expertise in website design and implementation. E-commerce Data Analysts and Connected Customer Journey Specialists hold 18% and 15% of the market share, respectively, highlighting the importance of data-driven decision-making and understanding the customer experience. E-commerce Operations Managers account for 12% of the market, demonstrating the need for experts in managing daily business operations, while E-commerce Customer Service Agents make up the remaining 10%, pointing to the importance of providing exceptional customer service in the e-commerce space. Taking a Global Certificate in E-commerce: Connected Customer Journeys can help professionals gain the skills needed to thrive in these in-demand roles. Explore our course offerings to learn more about how we can help you advance your career in e-commerce.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN E-COMMERCE: CONNECTED CUSTOMER JOURNEYS

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London School of International Business (LSIB)

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05 May 2025

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