Global Certificate in E-commerce: Connected Customer Journeys
-- ViewingNowThe Global Certificate in E-commerce: Connected Customer Journeys is a comprehensive course designed to meet the growing industry demand for experts who can create seamless and personalized online shopping experiences. This certificate course emphasizes the importance of understanding customer needs and expectations in the digital landscape, and how to effectively engage them throughout their buying journey.
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⢠Unit 1: Introduction to E-commerce & Connected Customer Journeys
⢠Unit 2: Understanding Customer Segments & Behaviors
⢠Unit 3: Multi-channel E-commerce Strategies
⢠Unit 4: Personalization Techniques in E-commerce
⢠Unit 5: Data-driven Decision Making in Customer Journeys
⢠Unit 6: Customer Relationship Management (CRM) Tools & Techniques
⢠Unit 7: Social Media & Influencer Marketing in E-commerce
⢠Unit 8: Mobile Commerce (M-commerce) & Mobile Marketing
⢠Unit 9: Email Marketing & Marketing Automation
⢠Unit 10: E-commerce Analytics & Performance Metrics
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