Executive Development Programme in Strategic Customer Insights

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The Executive Development Programme in Strategic Customer Insights is a certificate course designed to empower professionals with the essential skills required to thrive in today's customer-centric business landscape. This programme emphasizes the importance of customer insights in driving business growth and improving organizational performance.

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In an era where data-driven decision making is crucial, this course provides learners with the tools and techniques to analyze customer data, identify trends, and translate insights into actionable strategies. It is designed to meet the growing industry demand for professionals who can leverage customer insights to drive innovation, improve customer experience, and increase revenue. By the end of this course, learners will be equipped with the skills to lead customer insights initiatives, communicate effectively with stakeholders, and drive strategic decision making. This programme is an excellent opportunity for professionals looking to advance their careers in marketing, customer experience, market research, and related fields.

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โ€ข Strategic Customer Insights Fundamentals: Understanding the concept of customer insights and its importance in strategic decision-making.
โ€ข Data Collection Methods: Exploring various data collection techniques, including surveys, interviews, focus groups, and secondary data sources.
โ€ข Data Analysis Techniques: Learning how to analyze and interpret customer data to derive meaningful insights.
โ€ข Customer Segmentation: Identifying and segmenting customers based on their needs, behaviors, and preferences.
โ€ข Customer Journey Mapping: Mapping the customer journey to identify pain points, opportunities, and touchpoints.
โ€ข Voice of the Customer (VoC) Programs: Implementing VoC programs to gather customer feedback and measure customer satisfaction.
โ€ข Competitive Analysis: Analyzing competitors to identify their strengths, weaknesses, and opportunities.
โ€ข Market Trends and Future Outlook: Understanding emerging trends and technologies and their impact on customer insights.
โ€ข Strategic Decision-Making: Applying customer insights to make strategic decisions that drive business growth.

Note: These units are not listed in any specific order or ranked by importance. The program may be customized based on the organization's needs and requirements.

่Œไธš้“่ทฏ

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This section highlights the UK job market trends for strategic customer insights roles. The 3D pie chart below displays the percentage of each role in the customer insights field. The primary roles include Customer Insights Manager, Customer Analyst, CRM Manager, Data Scientist (Customer Focused), and Customer Experience Manager. According to recent job market research, Customer Insights Managers hold the largest percentage of roles, followed by Customer Analysts and CRM Managers. The demand for Data Scientists with a customer-focused background is also growing, as well as Customer Experience Managers. The 3D pie chart emphasizes the industry relevance of these roles and showcases their demand in the UK job market. It's crucial to stay updated on such trends to ensure your organization's customer insights strategy remains competitive.

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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC CUSTOMER INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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