Executive Development Programme in Strategic Customer Insights

-- viewing now

The Executive Development Programme in Strategic Customer Insights is a certificate course designed to empower professionals with the essential skills required to thrive in today's customer-centric business landscape. This programme emphasizes the importance of customer insights in driving business growth and improving organizational performance.

4.0
Based on 5,770 reviews

7,755+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In an era where data-driven decision making is crucial, this course provides learners with the tools and techniques to analyze customer data, identify trends, and translate insights into actionable strategies. It is designed to meet the growing industry demand for professionals who can leverage customer insights to drive innovation, improve customer experience, and increase revenue. By the end of this course, learners will be equipped with the skills to lead customer insights initiatives, communicate effectively with stakeholders, and drive strategic decision making. This programme is an excellent opportunity for professionals looking to advance their careers in marketing, customer experience, market research, and related fields.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Strategic Customer Insights Fundamentals: Understanding the concept of customer insights and its importance in strategic decision-making.
Data Collection Methods: Exploring various data collection techniques, including surveys, interviews, focus groups, and secondary data sources.
Data Analysis Techniques: Learning how to analyze and interpret customer data to derive meaningful insights.
Customer Segmentation: Identifying and segmenting customers based on their needs, behaviors, and preferences.
Customer Journey Mapping: Mapping the customer journey to identify pain points, opportunities, and touchpoints.
Voice of the Customer (VoC) Programs: Implementing VoC programs to gather customer feedback and measure customer satisfaction.
Competitive Analysis: Analyzing competitors to identify their strengths, weaknesses, and opportunities.
Market Trends and Future Outlook: Understanding emerging trends and technologies and their impact on customer insights.
Strategic Decision-Making: Applying customer insights to make strategic decisions that drive business growth.

Note: These units are not listed in any specific order or ranked by importance. The program may be customized based on the organization's needs and requirements.

Career Path

loading chart...
This section highlights the UK job market trends for strategic customer insights roles. The 3D pie chart below displays the percentage of each role in the customer insights field. The primary roles include Customer Insights Manager, Customer Analyst, CRM Manager, Data Scientist (Customer Focused), and Customer Experience Manager. According to recent job market research, Customer Insights Managers hold the largest percentage of roles, followed by Customer Analysts and CRM Managers. The demand for Data Scientists with a customer-focused background is also growing, as well as Customer Experience Managers. The 3D pie chart emphasizes the industry relevance of these roles and showcases their demand in the UK job market. It's crucial to stay updated on such trends to ensure your organization's customer insights strategy remains competitive.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC CUSTOMER INSIGHTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment