Executive Development Programme in Strategic Customer Insights
-- ViewingNowThe Executive Development Programme in Strategic Customer Insights is a certificate course designed to empower professionals with the essential skills required to thrive in today's customer-centric business landscape. This programme emphasizes the importance of customer insights in driving business growth and improving organizational performance.
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โข Strategic Customer Insights Fundamentals: Understanding the concept of customer insights and its importance in strategic decision-making.
โข Data Collection Methods: Exploring various data collection techniques, including surveys, interviews, focus groups, and secondary data sources.
โข Data Analysis Techniques: Learning how to analyze and interpret customer data to derive meaningful insights.
โข Customer Segmentation: Identifying and segmenting customers based on their needs, behaviors, and preferences.
โข Customer Journey Mapping: Mapping the customer journey to identify pain points, opportunities, and touchpoints.
โข Voice of the Customer (VoC) Programs: Implementing VoC programs to gather customer feedback and measure customer satisfaction.
โข Competitive Analysis: Analyzing competitors to identify their strengths, weaknesses, and opportunities.
โข Market Trends and Future Outlook: Understanding emerging trends and technologies and their impact on customer insights.
โข Strategic Decision-Making: Applying customer insights to make strategic decisions that drive business growth.
Note: These units are not listed in any specific order or ranked by importance. The program may be customized based on the organization's needs and requirements.
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