Professional Certificate in Google Ads Reach for Startups

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The Professional Certificate in Google Ads Reach for Startups is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course is critical for individuals looking to advance their careers in the fast-paced world of online advertising.

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AboutThisCourse

The course covers key topics such as search, display, and video advertising, providing learners with hands-on experience and real-world examples. With a focus on startups, this course is particularly relevant for entrepreneurs and small business owners looking to reach new customers and grow their businesses. By the end of the course, learners will have the necessary skills to create and manage effective Google Ads campaigns, making them highly valuable to potential employers.

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CourseDetails

• Unit 1: Introduction to Google Ads: Understanding Google Ads platform, benefits, and how it can help startups reach their target audience.
• Unit 2: Keyword Research: Identifying and selecting relevant keywords, negative keywords, and keyword match types.
• Unit 3: Ad Copywriting: Writing compelling and engaging ad copy that converts.
• Unit 4: Ad Formats: Exploring different ad formats, including search, display, video, and shopping ads.
• Unit 5: Campaign Setup: Setting up and structuring Google Ads campaigns, ad groups, and ad extensions for optimal performance.
• Unit 6: Targeting and Audience Strategies: Utilizing demographics, location, device, and audience targeting options for better reach and engagement.
• Unit 7: Bid Strategies: Implementing automated and manual bid strategies to maximize ROI and ad performance.
• Unit 8: Measuring Success: Monitoring, tracking, and analyzing metrics, including click-through rate, conversion rate, and cost per acquisition.
• Unit 9: Optimization Techniques: Applying A/B testing, ad rotation, and other optimization techniques to improve campaign performance.
• Unit 10: Scaling and Expansion: Expanding reach, increasing budget, and scaling successful campaigns for long-term growth.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN GOOGLE ADS REACH FOR STARTUPS
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London School of International Business (LSIB)
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05 May 2025
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