Professional Certificate in Google Ads Reach for Startups

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The Professional Certificate in Google Ads Reach for Startups is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course is critical for individuals looking to advance their careers in the fast-paced world of online advertising.

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About this course

The course covers key topics such as search, display, and video advertising, providing learners with hands-on experience and real-world examples. With a focus on startups, this course is particularly relevant for entrepreneurs and small business owners looking to reach new customers and grow their businesses. By the end of the course, learners will have the necessary skills to create and manage effective Google Ads campaigns, making them highly valuable to potential employers.

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Course Details

Unit 1: Introduction to Google Ads: Understanding Google Ads platform, benefits, and how it can help startups reach their target audience.
Unit 2: Keyword Research: Identifying and selecting relevant keywords, negative keywords, and keyword match types.
Unit 3: Ad Copywriting: Writing compelling and engaging ad copy that converts.
Unit 4: Ad Formats: Exploring different ad formats, including search, display, video, and shopping ads.
Unit 5: Campaign Setup: Setting up and structuring Google Ads campaigns, ad groups, and ad extensions for optimal performance.
Unit 6: Targeting and Audience Strategies: Utilizing demographics, location, device, and audience targeting options for better reach and engagement.
Unit 7: Bid Strategies: Implementing automated and manual bid strategies to maximize ROI and ad performance.
Unit 8: Measuring Success: Monitoring, tracking, and analyzing metrics, including click-through rate, conversion rate, and cost per acquisition.
Unit 9: Optimization Techniques: Applying A/B testing, ad rotation, and other optimization techniques to improve campaign performance.
Unit 10: Scaling and Expansion: Expanding reach, increasing budget, and scaling successful campaigns for long-term growth.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN GOOGLE ADS REACH FOR STARTUPS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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