Professional Certificate in Google Ads Reach for Startups
-- viendo ahoraThe Professional Certificate in Google Ads Reach for Startups is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course is critical for individuals looking to advance their careers in the fast-paced world of online advertising.
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Detalles del Curso
• Unit 1: Introduction to Google Ads: Understanding Google Ads platform, benefits, and how it can help startups reach their target audience.
• Unit 2: Keyword Research: Identifying and selecting relevant keywords, negative keywords, and keyword match types.
• Unit 3: Ad Copywriting: Writing compelling and engaging ad copy that converts.
• Unit 4: Ad Formats: Exploring different ad formats, including search, display, video, and shopping ads.
• Unit 5: Campaign Setup: Setting up and structuring Google Ads campaigns, ad groups, and ad extensions for optimal performance.
• Unit 6: Targeting and Audience Strategies: Utilizing demographics, location, device, and audience targeting options for better reach and engagement.
• Unit 7: Bid Strategies: Implementing automated and manual bid strategies to maximize ROI and ad performance.
• Unit 8: Measuring Success: Monitoring, tracking, and analyzing metrics, including click-through rate, conversion rate, and cost per acquisition.
• Unit 9: Optimization Techniques: Applying A/B testing, ad rotation, and other optimization techniques to improve campaign performance.
• Unit 10: Scaling and Expansion: Expanding reach, increasing budget, and scaling successful campaigns for long-term growth.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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