Professional Certificate in Google Ads Reach for Startups
-- ViewingNowThe Professional Certificate in Google Ads Reach for Startups is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This course is critical for individuals looking to advance their careers in the fast-paced world of online advertising.
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⢠Unit 1: Introduction to Google Ads: Understanding Google Ads platform, benefits, and how it can help startups reach their target audience.
⢠Unit 2: Keyword Research: Identifying and selecting relevant keywords, negative keywords, and keyword match types.
⢠Unit 3: Ad Copywriting: Writing compelling and engaging ad copy that converts.
⢠Unit 4: Ad Formats: Exploring different ad formats, including search, display, video, and shopping ads.
⢠Unit 5: Campaign Setup: Setting up and structuring Google Ads campaigns, ad groups, and ad extensions for optimal performance.
⢠Unit 6: Targeting and Audience Strategies: Utilizing demographics, location, device, and audience targeting options for better reach and engagement.
⢠Unit 7: Bid Strategies: Implementing automated and manual bid strategies to maximize ROI and ad performance.
⢠Unit 8: Measuring Success: Monitoring, tracking, and analyzing metrics, including click-through rate, conversion rate, and cost per acquisition.
⢠Unit 9: Optimization Techniques: Applying A/B testing, ad rotation, and other optimization techniques to improve campaign performance.
⢠Unit 10: Scaling and Expansion: Expanding reach, increasing budget, and scaling successful campaigns for long-term growth.
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