Professional Certificate Strategic CRM and the Customer Journey Map

Name: Professional Certificate Strategic CRM and the Customer Journey Map
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The Professional Certificate in Strategic CRM is a comprehensive course that focuses on enhancing the relationship between businesses and their customers. This program emphasizes the importance of data-driven decision-making, customer segmentation, and targeted marketing campaigns to increase customer loyalty and revenue.

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AboutThisCourse

In today's digital age, the demand for skilled CRM professionals has never been higher, making this certificate course essential for career advancement in sales, marketing, and customer service roles. The Customer Journey Map certificate course is a critical component of the Strategic CRM program. It teaches learners how to map the customer journey, identify pain points, and optimize touchpoints to improve the overall customer experience. By understanding the customer's perspective, businesses can create more personalized and engaging interactions, leading to increased customer satisfaction and retention. This certificate course is highly relevant in industries such as e-commerce, hospitality, and healthcare, where customer experience plays a crucial role in business success. By completing these certificate courses, learners will gain a competitive edge in the job market with essential skills in CRM strategy, customer journey mapping, and data analysis. These skills will equip them to drive business growth, improve customer satisfaction, and advance their careers in a rapidly changing industry.

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CourseDetails

• Understanding Strategic CRM: An Overview
• Customer Segmentation and Profiling
• The Role of Data Analysis in Strategic CRM
• Customer Lifecycle Management
• Personalization and Customer Experience
• Multi-Channel Integration in Strategic CRM
• Measuring CRM Success: Metrics and KPIs
• CRM Strategy Alignment with Business Goals
• Change Management and CRM Adoption
• The Customer Journey Map: Mapping and Analysis

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE STRATEGIC CRM AND THE CUSTOMER JOURNEY MAP

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London School of International Business (LSIB)

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05 May 2025

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