Professional Certificate Strategic CRM and the Customer Journey Map
-- ViewingNowThe Professional Certificate in Strategic CRM is a comprehensive course that focuses on enhancing the relationship between businesses and their customers. This program emphasizes the importance of data-driven decision-making, customer segmentation, and targeted marketing campaigns to increase customer loyalty and revenue.
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โข Understanding Strategic CRM: An Overview
โข Customer Segmentation and Profiling
โข The Role of Data Analysis in Strategic CRM
โข Customer Lifecycle Management
โข Personalization and Customer Experience
โข Multi-Channel Integration in Strategic CRM
โข Measuring CRM Success: Metrics and KPIs
โข CRM Strategy Alignment with Business Goals
โข Change Management and CRM Adoption
โข The Customer Journey Map: Mapping and Analysis
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