Professional Certificate Strategic CRM and the Customer Journey Map

-- viewing now

The Professional Certificate in Strategic CRM is a comprehensive course that focuses on enhancing the relationship between businesses and their customers. This program emphasizes the importance of data-driven decision-making, customer segmentation, and targeted marketing campaigns to increase customer loyalty and revenue.

5.0
Based on 5,004 reviews

7,949+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's digital age, the demand for skilled CRM professionals has never been higher, making this certificate course essential for career advancement in sales, marketing, and customer service roles. The Customer Journey Map certificate course is a critical component of the Strategic CRM program. It teaches learners how to map the customer journey, identify pain points, and optimize touchpoints to improve the overall customer experience. By understanding the customer's perspective, businesses can create more personalized and engaging interactions, leading to increased customer satisfaction and retention. This certificate course is highly relevant in industries such as e-commerce, hospitality, and healthcare, where customer experience plays a crucial role in business success. By completing these certificate courses, learners will gain a competitive edge in the job market with essential skills in CRM strategy, customer journey mapping, and data analysis. These skills will equip them to drive business growth, improve customer satisfaction, and advance their careers in a rapidly changing industry.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Understanding Strategic CRM: An Overview
• Customer Segmentation and Profiling
• The Role of Data Analysis in Strategic CRM
• Customer Lifecycle Management
• Personalization and Customer Experience
• Multi-Channel Integration in Strategic CRM
• Measuring CRM Success: Metrics and KPIs
• CRM Strategy Alignment with Business Goals
• Change Management and CRM Adoption
• The Customer Journey Map: Mapping and Analysis

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE STRATEGIC CRM AND THE CUSTOMER JOURNEY MAP
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment