Global Certificate in LinkedIn Ads: Social Media Marketing

Name: Global Certificate in LinkedIn Ads: Social Media Marketing
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The Global Certificate in LinkedIn Ads: Social Media Marketing course is a comprehensive program designed to provide learners with essential skills to excel in social media advertising. This course focuses on LinkedIn, a professional platform with over 722 million users, making it a critical tool for B2B marketing.

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AboutThisCourse

In this course, you will learn how to create and manage effective LinkedIn Ads campaigns, gaining insights into LinkedIn's unique advertising features. The curriculum covers audience targeting, campaign management, ad creation, budgeting, and performance measurement, equipping learners with the skills to drive successful social media marketing initiatives. With the growing demand for social media advertising specialists, this course offers learners a valuable opportunity to enhance their professional skillset and boost their career prospects. By earning this certification, learners demonstrate their expertise in LinkedIn Ads, increasing their value to employers and opening up new job opportunities in various industries.

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CourseDetails

• Unit 1: Introduction to LinkedIn Ads – Understanding the basics of LinkedIn Advertising, its benefits, and various ad formats.
• Unit 2: Setting Up a LinkedIn Ad Account – Creating and configuring a LinkedIn Ad account, setting up billing information, and managing users.
• Unit 3: Targeting Strategies on LinkedIn – Mastering audience targeting options such as job titles, industries, company size, and more.
• Unit 4: Creating Effective LinkedIn Ads – Designing compelling ad visuals, writing engaging ad copy, and selecting the right call-to-action.
• Unit 5: LinkedIn Ad Campaign Management – Learning to create, manage, and optimize LinkedIn ad campaigns for maximum ROI.
• Unit 6: LinkedIn Lead Generation Campaigns – Utilizing LinkedIn's Lead Gen Forms and Matched Audiences for efficient lead generation.
• Unit 7: LinkedIn Account-Based Marketing – Implementing Account-Based Marketing (ABM) strategies on LinkedIn for B2B marketing.
• Unit 8: Measuring and Analyzing LinkedIn Ad Performance – Monitoring and analyzing key performance metrics and adjusting strategies accordingly.
• Unit 9: LinkedIn Ads Best Practices – Discovering industry best practices and advanced tips for LinkedIn Advertising.
• Unit 10: LinkedIn Advertising Trends – Staying up-to-date with the latest LinkedIn Advertising trends and features.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LINKEDIN ADS: SOCIAL MEDIA MARKETING

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London School of International Business (LSIB)

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05 May 2025

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