Global Certificate in LinkedIn Ads: Social Media Marketing
-- ViewingNowThe Global Certificate in LinkedIn Ads: Social Media Marketing course is a comprehensive program designed to provide learners with essential skills to excel in social media advertising. This course focuses on LinkedIn, a professional platform with over 722 million users, making it a critical tool for B2B marketing.
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GBP £ 140
GBP £ 202
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โข Unit 1: Introduction to LinkedIn Ads โ Understanding the basics of LinkedIn Advertising, its benefits, and various ad formats.
โข Unit 2: Setting Up a LinkedIn Ad Account โ Creating and configuring a LinkedIn Ad account, setting up billing information, and managing users.
โข Unit 3: Targeting Strategies on LinkedIn โ Mastering audience targeting options such as job titles, industries, company size, and more.
โข Unit 4: Creating Effective LinkedIn Ads โ Designing compelling ad visuals, writing engaging ad copy, and selecting the right call-to-action.
โข Unit 5: LinkedIn Ad Campaign Management โ Learning to create, manage, and optimize LinkedIn ad campaigns for maximum ROI.
โข Unit 6: LinkedIn Lead Generation Campaigns โ Utilizing LinkedIn's Lead Gen Forms and Matched Audiences for efficient lead generation.
โข Unit 7: LinkedIn Account-Based Marketing โ Implementing Account-Based Marketing (ABM) strategies on LinkedIn for B2B marketing.
โข Unit 8: Measuring and Analyzing LinkedIn Ad Performance โ Monitoring and analyzing key performance metrics and adjusting strategies accordingly.
โข Unit 9: LinkedIn Ads Best Practices โ Discovering industry best practices and advanced tips for LinkedIn Advertising.
โข Unit 10: LinkedIn Advertising Trends โ Staying up-to-date with the latest LinkedIn Advertising trends and features.
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