Global Certificate in LinkedIn Ads: Social Media Marketing
-- ViewingNowThe Global Certificate in LinkedIn Ads: Social Media Marketing course is a comprehensive program designed to provide learners with essential skills to excel in social media advertising. This course focuses on LinkedIn, a professional platform with over 722 million users, making it a critical tool for B2B marketing.
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⢠Unit 1: Introduction to LinkedIn Ads â Understanding the basics of LinkedIn Advertising, its benefits, and various ad formats.
⢠Unit 2: Setting Up a LinkedIn Ad Account â Creating and configuring a LinkedIn Ad account, setting up billing information, and managing users.
⢠Unit 3: Targeting Strategies on LinkedIn â Mastering audience targeting options such as job titles, industries, company size, and more.
⢠Unit 4: Creating Effective LinkedIn Ads â Designing compelling ad visuals, writing engaging ad copy, and selecting the right call-to-action.
⢠Unit 5: LinkedIn Ad Campaign Management â Learning to create, manage, and optimize LinkedIn ad campaigns for maximum ROI.
⢠Unit 6: LinkedIn Lead Generation Campaigns â Utilizing LinkedIn's Lead Gen Forms and Matched Audiences for efficient lead generation.
⢠Unit 7: LinkedIn Account-Based Marketing â Implementing Account-Based Marketing (ABM) strategies on LinkedIn for B2B marketing.
⢠Unit 8: Measuring and Analyzing LinkedIn Ad Performance â Monitoring and analyzing key performance metrics and adjusting strategies accordingly.
⢠Unit 9: LinkedIn Ads Best Practices â Discovering industry best practices and advanced tips for LinkedIn Advertising.
⢠Unit 10: LinkedIn Advertising Trends â Staying up-to-date with the latest LinkedIn Advertising trends and features.
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