Executive Development Programme in Mobile Video: Crisis Communication

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The Executive Development Programme in Mobile Video: Crisis Communication is a certificate course designed to meet the growing industry demand for effective crisis communication through mobile video. In today's fast-paced and interconnected world, the ability to communicate effectively during a crisis has never been more critical.

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This course equips learners with the essential skills needed to create compelling mobile videos, enabling them to communicate with clarity, empathy, and authenticity during challenging situations. By leveraging the power of mobile video, learners will gain the confidence and skills necessary to lead and manage crises, build trust and credibility with stakeholders, and enhance their organization's reputation. This course is ideal for professionals in leadership roles, public relations, marketing, and communication, seeking career advancement and a competitive edge in a rapidly changing world.

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โ€ข Mobile Video Production: Basics of mobile video production, including shooting, editing, and publishing high-quality video content using smartphones.
โ€ข Crisis Communication Planning: Developing a crisis communication plan for mobile video, including identifying potential crises, creating key messages, and selecting communication channels.
โ€ข Video Storytelling: Techniques for effective storytelling using mobile video, including scriptwriting, visual storytelling, and emotional engagement.
โ€ข Social Media Management: Best practices for managing social media accounts during a crisis, including monitoring and responding to comments and messages, and measuring the impact of social media efforts.
โ€ข Media Relations: Strategies for working with the media during a crisis, including preparing press releases, holding press conferences, and building relationships with journalists.
โ€ข Legal and Ethical Considerations: Understanding legal and ethical considerations when using mobile video in crisis communication, including privacy concerns, copyright laws, and ethical guidelines for journalists and communicators.
โ€ข Emergency Response Planning: Developing an emergency response plan for mobile video, including coordinating with emergency services, establishing protocols for communication, and training staff on mobile video usage during emergencies.
โ€ข Measurement and Evaluation: Techniques for measuring and evaluating the effectiveness of mobile video in crisis communication, including tracking engagement metrics, analyzing audience feedback, and adjusting communication strategies based on data.

่Œไธš้“่ทฏ

The Executive Development Programme in Mobile Video: Crisis Communication is a niche field, experiencing steady growth due to the increasing demand for effective communication strategies in mobile video technology. The following 3D pie chart showcases the skill demand in the UK market. Crisis Communication stands out with a 45% share, emphasizing the need for professionals skilled in managing communication during critical situations. Mobile Video follows closely at 26%, indicating a strong desire for experts who can navigate the technical aspects of mobile video production and dissemination. Executive Development comes in at 15%, reflecting the ongoing need for leadership and strategic planning in organizations. Lastly, Programme Management comprises 14% of the market, highlighting the requirement for project management professionals to oversee the execution of mobile video and crisis communication initiatives. This visual representation demonstrates the significance of each skill set in the context of the Executive Development Programme in Mobile Video: Crisis Communication, mirroring the industry's demands and trends in the UK.

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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE VIDEO: CRISIS COMMUNICATION
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London School of International Business (LSIB)
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05 May 2025
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