Executive Development Programme in Mobile Video: Crisis Communication
-- ViewingNowThe Executive Development Programme in Mobile Video: Crisis Communication is a certificate course designed to meet the growing industry demand for effective crisis communication through mobile video. In today's fast-paced and interconnected world, the ability to communicate effectively during a crisis has never been more critical.
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⢠Mobile Video Production: Basics of mobile video production, including shooting, editing, and publishing high-quality video content using smartphones.
⢠Crisis Communication Planning: Developing a crisis communication plan for mobile video, including identifying potential crises, creating key messages, and selecting communication channels.
⢠Video Storytelling: Techniques for effective storytelling using mobile video, including scriptwriting, visual storytelling, and emotional engagement.
⢠Social Media Management: Best practices for managing social media accounts during a crisis, including monitoring and responding to comments and messages, and measuring the impact of social media efforts.
⢠Media Relations: Strategies for working with the media during a crisis, including preparing press releases, holding press conferences, and building relationships with journalists.
⢠Legal and Ethical Considerations: Understanding legal and ethical considerations when using mobile video in crisis communication, including privacy concerns, copyright laws, and ethical guidelines for journalists and communicators.
⢠Emergency Response Planning: Developing an emergency response plan for mobile video, including coordinating with emergency services, establishing protocols for communication, and training staff on mobile video usage during emergencies.
⢠Measurement and Evaluation: Techniques for measuring and evaluating the effectiveness of mobile video in crisis communication, including tracking engagement metrics, analyzing audience feedback, and adjusting communication strategies based on data.
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