Executive Development Programme in Content for Non-Techies
-- ViewingNowThe Executive Development Programme in Content for Non-Techies is a certificate course designed to empower non-technical professionals with the necessary skills to excel in the digital content industry. This program bridges the gap between technical and non-technical roles, making it an essential course for career advancement.
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โข Content Strategy – Developing a content strategy that aligns with business goals, understanding target audience and their needs, and creating a content plan.
โข Writing for the Web – Understanding the nuances of writing for an online audience, including web-writing best practices and optimizing content for search engines (SEO).
โข Content Creation – Hands-on training in creating engaging and informative content, including blog posts, articles, infographics, and videos.
โข Content Promotion – Learning how to promote content and reach a wider audience, including social media marketing, email marketing, and influencer outreach.
โข Content Analytics – Measuring and analyzing content performance, using tools such as Google Analytics, and making data-driven decisions to improve content effectiveness.
โข Content Management Systems (CMS) – Hands-on training in using popular CMS platforms like WordPress, Drupal, and Joomla to manage and publish content.
โข Content Governance – Establishing policies, procedures, and roles for content creation, approval, and publication to ensure consistency and quality.
โข Content Accessibility – Understanding the importance of accessible content and best practices for creating accessible content, including using alt tags, closed captions, and transcripts.
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