Executive Development Programme in Content for Non-Techies

Name: Executive Development Programme in Content for Non-Techies
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The Executive Development Programme in Content for Non-Techies is a certificate course designed to empower non-technical professionals with the necessary skills to excel in the digital content industry. This program bridges the gap between technical and non-technical roles, making it an essential course for career advancement.

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AboutThisCourse

In today's digital age, there is increasing demand for non-technical professionals who can create and manage compelling content. This course provides learners with a solid understanding of content creation, content strategy, and content marketing. It also covers essential skills such as SEO, data analysis, and content optimization. By the end of this course, learners will be equipped with the skills to develop and implement effective content strategies, create engaging content, and measure the success of their content initiatives. This program is ideal for non-technical professionals looking to advance their careers in industries such as marketing, communications, and public relations.

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CourseDetails

• Content Strategy – Developing a content strategy that aligns with business goals, understanding target audience and their needs, and creating a content plan.
• Writing for the Web – Understanding the nuances of writing for an online audience, including web-writing best practices and optimizing content for search engines (SEO).
• Content Creation – Hands-on training in creating engaging and informative content, including blog posts, articles, infographics, and videos.
• Content Promotion – Learning how to promote content and reach a wider audience, including social media marketing, email marketing, and influencer outreach.
• Content Analytics – Measuring and analyzing content performance, using tools such as Google Analytics, and making data-driven decisions to improve content effectiveness.
• Content Management Systems (CMS) – Hands-on training in using popular CMS platforms like WordPress, Drupal, and Joomla to manage and publish content.
• Content Governance – Establishing policies, procedures, and roles for content creation, approval, and publication to ensure consistency and quality.
• Content Accessibility – Understanding the importance of accessible content and best practices for creating accessible content, including using alt tags, closed captions, and transcripts.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN CONTENT FOR NON-TECHIES

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London School of International Business (LSIB)

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05 May 2025

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