Professional Certificate in LinkedIn Ads: Strategic Planning

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The Professional Certificate in LinkedIn Ads: Strategic Planning is a valuable course for marketing professionals seeking to enhance their digital advertising skills. This certificate program focuses on LinkedIn, the premier platform for B2B marketing, making it an essential course for anyone looking to specialize in this area.

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In this course, learners will gain hands-on experience in creating and managing LinkedIn ad campaigns, from strategy development to campaign execution and analysis. They will also learn about LinkedIn's targeting options, ad formats, and measurement tools, enabling them to create effective and efficient ad campaigns that deliver results. As businesses continue to invest in digital advertising, there is a growing demand for marketing professionals with specialized skills in LinkedIn advertising. By earning this certificate, learners will demonstrate their expertise in this area and position themselves for career advancement in digital marketing, advertising, or social media management.

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โ€ข Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its benefits for B2B marketing.
โ€ข Unit 2: LinkedIn Audience Targeting: Identifying and reaching the right audience for your B2B campaigns.
โ€ข Unit 3: Crafting Effective LinkedIn Ads: Best practices for creating compelling ad copy, images, and CTAs.
โ€ข Unit 4: LinkedIn Ad Formats: Exploring Sponsored Content, InMail, Text Ads, and Carousel Ads.
โ€ข Unit 5: LinkedIn Ad Campaign Objectives: Setting goals for awareness, consideration, and conversions.
โ€ข Unit 6: LinkedIn Ad Bidding Strategies: Optimizing your budget and ad delivery.
โ€ข Unit 7: Measuring LinkedIn Ad Performance: Tracking key metrics and analyzing campaign results.
โ€ข Unit 8: LinkedIn Lead Gen Forms: Streamlining the lead capture process with pre-filled forms.
โ€ข Unit 9: LinkedIn Account-Based Marketing (ABM): Targeting key accounts and decision-makers.
โ€ข Unit 10: Advanced LinkedIn Ad Strategies: Leveraging LinkedIn's data insights and targeting capabilities for maximum impact.

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN LINKEDIN ADS: STRATEGIC PLANNING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
ๅฐ†ๆญค่ฏไนฆๆทปๅŠ ๅˆฐๆ‚จ็š„LinkedInไธชไบบ่ต„ๆ–™ใ€็ฎ€ๅŽ†ๆˆ–CVไธญใ€‚ๅœจ็คพไบคๅช’ไฝ“ๅ’Œ็ปฉๆ•ˆ่ฏ„ไผฐไธญๅˆ†ไบซๅฎƒใ€‚
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