Professional Certificate in LinkedIn Ads: Strategic Planning

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The Professional Certificate in LinkedIn Ads: Strategic Planning is a valuable course for marketing professionals seeking to enhance their digital advertising skills. This certificate program focuses on LinkedIn, the premier platform for B2B marketing, making it an essential course for anyone looking to specialize in this area.

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About this course

In this course, learners will gain hands-on experience in creating and managing LinkedIn ad campaigns, from strategy development to campaign execution and analysis. They will also learn about LinkedIn's targeting options, ad formats, and measurement tools, enabling them to create effective and efficient ad campaigns that deliver results. As businesses continue to invest in digital advertising, there is a growing demand for marketing professionals with specialized skills in LinkedIn advertising. By earning this certificate, learners will demonstrate their expertise in this area and position themselves for career advancement in digital marketing, advertising, or social media management.

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Course Details

Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its benefits for B2B marketing.
Unit 2: LinkedIn Audience Targeting: Identifying and reaching the right audience for your B2B campaigns.
Unit 3: Crafting Effective LinkedIn Ads: Best practices for creating compelling ad copy, images, and CTAs.
Unit 4: LinkedIn Ad Formats: Exploring Sponsored Content, InMail, Text Ads, and Carousel Ads.
Unit 5: LinkedIn Ad Campaign Objectives: Setting goals for awareness, consideration, and conversions.
Unit 6: LinkedIn Ad Bidding Strategies: Optimizing your budget and ad delivery.
Unit 7: Measuring LinkedIn Ad Performance: Tracking key metrics and analyzing campaign results.
Unit 8: LinkedIn Lead Gen Forms: Streamlining the lead capture process with pre-filled forms.
Unit 9: LinkedIn Account-Based Marketing (ABM): Targeting key accounts and decision-makers.
Unit 10: Advanced LinkedIn Ad Strategies: Leveraging LinkedIn's data insights and targeting capabilities for maximum impact.

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN LINKEDIN ADS: STRATEGIC PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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