Professional Certificate in LinkedIn Ads: Strategic Planning
-- viewing nowThe Professional Certificate in LinkedIn Ads: Strategic Planning is a valuable course for marketing professionals seeking to enhance their digital advertising skills. This certificate program focuses on LinkedIn, the premier platform for B2B marketing, making it an essential course for anyone looking to specialize in this area.
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Course Details
• Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its benefits for B2B marketing.
• Unit 2: LinkedIn Audience Targeting: Identifying and reaching the right audience for your B2B campaigns.
• Unit 3: Crafting Effective LinkedIn Ads: Best practices for creating compelling ad copy, images, and CTAs.
• Unit 4: LinkedIn Ad Formats: Exploring Sponsored Content, InMail, Text Ads, and Carousel Ads.
• Unit 5: LinkedIn Ad Campaign Objectives: Setting goals for awareness, consideration, and conversions.
• Unit 6: LinkedIn Ad Bidding Strategies: Optimizing your budget and ad delivery.
• Unit 7: Measuring LinkedIn Ad Performance: Tracking key metrics and analyzing campaign results.
• Unit 8: LinkedIn Lead Gen Forms: Streamlining the lead capture process with pre-filled forms.
• Unit 9: LinkedIn Account-Based Marketing (ABM): Targeting key accounts and decision-makers.
• Unit 10: Advanced LinkedIn Ad Strategies: Leveraging LinkedIn's data insights and targeting capabilities for maximum impact.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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