Professional Certificate in LinkedIn Ads: Strategic Planning
-- ViewingNowThe Professional Certificate in LinkedIn Ads: Strategic Planning is a valuable course for marketing professionals seeking to enhance their digital advertising skills. This certificate program focuses on LinkedIn, the premier platform for B2B marketing, making it an essential course for anyone looking to specialize in this area.
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โข Unit 1: Introduction to LinkedIn Ads: Understanding the platform and its benefits for B2B marketing.
โข Unit 2: LinkedIn Audience Targeting: Identifying and reaching the right audience for your B2B campaigns.
โข Unit 3: Crafting Effective LinkedIn Ads: Best practices for creating compelling ad copy, images, and CTAs.
โข Unit 4: LinkedIn Ad Formats: Exploring Sponsored Content, InMail, Text Ads, and Carousel Ads.
โข Unit 5: LinkedIn Ad Campaign Objectives: Setting goals for awareness, consideration, and conversions.
โข Unit 6: LinkedIn Ad Bidding Strategies: Optimizing your budget and ad delivery.
โข Unit 7: Measuring LinkedIn Ad Performance: Tracking key metrics and analyzing campaign results.
โข Unit 8: LinkedIn Lead Gen Forms: Streamlining the lead capture process with pre-filled forms.
โข Unit 9: LinkedIn Account-Based Marketing (ABM): Targeting key accounts and decision-makers.
โข Unit 10: Advanced LinkedIn Ad Strategies: Leveraging LinkedIn's data insights and targeting capabilities for maximum impact.
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