Executive Development Programme in Restaurant Brand Portfolio Strategy

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The Executive Development Programme in Restaurant Brand Portfolio Strategy is a certificate course designed to empower professionals with the skills necessary to excel in the rapidly evolving foodservice industry. This programme emphasizes the importance of a well-curated restaurant brand portfolio strategy, a critical aspect of driving growth and success in today's competitive landscape.

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In this course, learners will gain comprehensive insights into the principles of restaurant brand strategy, portfolio management, and innovation, equipping them with the tools to make informed decisions and drive business success. The programme is in high demand due to the increasing complexity of the foodservice industry, with a growing need for professionals who can effectively navigate and manage diverse restaurant brand portfolios. By completing this course, learners will be able to demonstrate their expertise in restaurant brand portfolio strategy, positioning themselves for career advancement and increased earning potential within the industry. The skills and knowledge acquired will enable learners to create value for their organizations, drive growth, and lead with confidence in the ever-evolving foodservice landscape.

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Brand Positioning: Establishing a unique and valuable position in the minds of the target audience.
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Brand Architecture: Defining the relationship between different brands in a restaurant portfolio.
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Brand Extension: Expanding a brand into new categories or markets.
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Brand Identity: Creating a consistent and recognizable visual and verbal language for a brand.
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Brand Equity: Measuring and managing the value of a brand.
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Brand Strategy: Developing a long-term plan for building and maintaining brand reputation and value.
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Brand Differentiation: Highlighting what makes a brand unique and desirable compared to competitors.
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Brand Portfolio Management: Balancing and optimizing the mix of brands in a restaurant portfolio.
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Brand Licensing and Franchising: Leveraging a brand's value through partnerships and agreements.

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EXECUTIVE DEVELOPMENT PROGRAMME IN RESTAURANT BRAND PORTFOLIO STRATEGY
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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