Executive Development Programme in Restaurant Brand Portfolio Strategy
-- ViewingNowThe Executive Development Programme in Restaurant Brand Portfolio Strategy is a certificate course designed to empower professionals with the skills necessary to excel in the rapidly evolving foodservice industry. This programme emphasizes the importance of a well-curated restaurant brand portfolio strategy, a critical aspect of driving growth and success in today's competitive landscape.
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Brand Positioning: Establishing a unique and valuable position in the minds of the target audience.
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Brand Architecture: Defining the relationship between different brands in a restaurant portfolio.
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Brand Extension: Expanding a brand into new categories or markets.
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Brand Identity: Creating a consistent and recognizable visual and verbal language for a brand.
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Brand Equity: Measuring and managing the value of a brand.
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Brand Strategy: Developing a long-term plan for building and maintaining brand reputation and value.
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Brand Differentiation: Highlighting what makes a brand unique and desirable compared to competitors.
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Brand Portfolio Management: Balancing and optimizing the mix of brands in a restaurant portfolio.
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Brand Licensing and Franchising: Leveraging a brand's value through partnerships and agreements.
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