Executive Development Programme in Restaurant Brand Portfolio Strategy
-- viewing nowThe Executive Development Programme in Restaurant Brand Portfolio Strategy is a certificate course designed to empower professionals with the skills necessary to excel in the rapidly evolving foodservice industry. This programme emphasizes the importance of a well-curated restaurant brand portfolio strategy, a critical aspect of driving growth and success in today's competitive landscape.
2,473+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
•
Brand Positioning: Establishing a unique and valuable position in the minds of the target audience.
•
Brand Architecture: Defining the relationship between different brands in a restaurant portfolio.
•
Brand Extension: Expanding a brand into new categories or markets.
•
Brand Identity: Creating a consistent and recognizable visual and verbal language for a brand.
•
Brand Equity: Measuring and managing the value of a brand.
•
Brand Strategy: Developing a long-term plan for building and maintaining brand reputation and value.
•
Brand Differentiation: Highlighting what makes a brand unique and desirable compared to competitors.
•
Brand Portfolio Management: Balancing and optimizing the mix of brands in a restaurant portfolio.
•
Brand Licensing and Franchising: Leveraging a brand's value through partnerships and agreements.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate