Masterclass Certificate in Crisis Marketing: Expert Insights

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The Masterclass Certificate in Crisis Marketing: Expert Insights is a comprehensive course designed to empower marketing professionals with the skills to navigate through challenging times. This certificate course emphasizes the importance of crisis management in marketing, addressing the critical role it plays in maintaining brand reputation and consumer trust.

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AboutThisCourse

In an increasingly volatile business environment, the demand for crisis marketing experts has surged. This course equips learners with the essential skills to plan, implement, and evaluate crisis management strategies that ensure business continuity and long-term growth. By the end of this course, learners will be able to: understand the impact of crises on marketing strategies, develop effective crisis communication plans, leverage digital marketing tools for crisis management, and apply best practices in ethical decision-making during crises. These skills are not only crucial for career advancement but also highly valuable for organizations seeking to build resilience and adaptability in the face of uncertainty.

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CourseDetails

• Unit 1: Introduction to Crisis Marketing
• Unit 2: Understanding Crisis Situations & Their Impact on Businesses
• Unit 3: Crisis Marketing Strategy Development
• Unit 4: Stakeholder Communication & Community Management During Crises
• Unit 5: Leveraging Digital Channels for Effective Crisis Marketing
• Unit 6: Real-world Case Studies: Successful & Failed Crisis Marketing Campaigns
• Unit 7: Legal & Ethical Considerations in Crisis Marketing
• Unit 8: Metrics & Analytics for Crisis Marketing Performance Evaluation
• Unit 9: Building a Crisis Marketing Team & Playbook
• Unit 10: Preparing for Future Crises: Prevention, Mitigation, & Recovery Strategies

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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MASTERCLASS CERTIFICATE IN CRISIS MARKETING: EXPERT INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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