Masterclass Certificate in Crisis Marketing: Expert Insights
-- ViewingNowThe Masterclass Certificate in Crisis Marketing: Expert Insights is a comprehensive course designed to empower marketing professionals with the skills to navigate through challenging times. This certificate course emphasizes the importance of crisis management in marketing, addressing the critical role it plays in maintaining brand reputation and consumer trust.
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โข Unit 1: Introduction to Crisis Marketing
โข Unit 2: Understanding Crisis Situations & Their Impact on Businesses
โข Unit 3: Crisis Marketing Strategy Development
โข Unit 4: Stakeholder Communication & Community Management During Crises
โข Unit 5: Leveraging Digital Channels for Effective Crisis Marketing
โข Unit 6: Real-world Case Studies: Successful & Failed Crisis Marketing Campaigns
โข Unit 7: Legal & Ethical Considerations in Crisis Marketing
โข Unit 8: Metrics & Analytics for Crisis Marketing Performance Evaluation
โข Unit 9: Building a Crisis Marketing Team & Playbook
โข Unit 10: Preparing for Future Crises: Prevention, Mitigation, & Recovery Strategies
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