Masterclass Certificate in Crisis Marketing: Expert Insights
-- ViewingNowThe Masterclass Certificate in Crisis Marketing: Expert Insights is a comprehensive course designed to empower marketing professionals with the skills to navigate through challenging times. This certificate course emphasizes the importance of crisis management in marketing, addressing the critical role it plays in maintaining brand reputation and consumer trust.
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⢠Unit 1: Introduction to Crisis Marketing
⢠Unit 2: Understanding Crisis Situations & Their Impact on Businesses
⢠Unit 3: Crisis Marketing Strategy Development
⢠Unit 4: Stakeholder Communication & Community Management During Crises
⢠Unit 5: Leveraging Digital Channels for Effective Crisis Marketing
⢠Unit 6: Real-world Case Studies: Successful & Failed Crisis Marketing Campaigns
⢠Unit 7: Legal & Ethical Considerations in Crisis Marketing
⢠Unit 8: Metrics & Analytics for Crisis Marketing Performance Evaluation
⢠Unit 9: Building a Crisis Marketing Team & Playbook
⢠Unit 10: Preparing for Future Crises: Prevention, Mitigation, & Recovery Strategies
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