Certificate in Ad Fraud & Smarter Outcomes

Name: Certificate in Ad Fraud & Smarter Outcomes
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The Certificate in Ad Fraud & Smarter Outcomes course is a comprehensive program designed to equip learners with the necessary skills to combat ad fraud and optimize digital advertising outcomes. In an era where digital advertising spend exceeds $300 billion, the importance of this course cannot be overstated.

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AboutThisCourse

This course provides in-depth knowledge of ad fraud detection, prevention, and response strategies, making learners indispensable in the ever-evolving digital advertising landscape. By the end of the course, learners will be able to identify and mitigate various types of ad fraud, ensuring smarter advertising outcomes and maximizing return on investment. As organizations increasingly demand experts who can effectively tackle ad fraud, this course serves as a stepping stone for career advancement in digital marketing, media buying, ad operations, and analytics. Enroll today and gain the essential skills needed to excel in this high-growth industry!

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CourseDetails

• Understanding Ad Fraud: An Overview
• Types of Ad Fraud: Bots, Click Farms, and Human Traffic
• Ad Fraud Detection Techniques: Rules-Based, Machine Learning, and Signature-Based
• Ad Fraud Impact on Advertising Campaigns: Wasted Spend, Reduced ROI, and Damaged Reputation
• Ad Fraud Prevention Strategies: Whitelists, Blacklists, and Device Fingerprinting
• Ad Verification and Brand Safety: Ensuring Ads Appear in Suitable Contexts
• Measuring Ad Fraud: Metrics, KPIs, and Reporting
• Emerging Trends in Ad Fraud: Mobile, Video, and Cross-Device Ad Fraud
• Case Studies: Real-World Examples of Ad Fraud Detection, Prevention, and Impact

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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CERTIFICATE IN AD FRAUD & SMARTER OUTCOMES

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London School of International Business (LSIB)

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05 May 2025

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