Certificate in Ad Fraud & Smarter Outcomes
-- ViewingNowThe Certificate in Ad Fraud & Smarter Outcomes course is a comprehensive program designed to equip learners with the necessary skills to combat ad fraud and optimize digital advertising outcomes. In an era where digital advertising spend exceeds $300 billion, the importance of this course cannot be overstated.
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⢠Understanding Ad Fraud: An Overview
⢠Types of Ad Fraud: Bots, Click Farms, and Human Traffic
⢠Ad Fraud Detection Techniques: Rules-Based, Machine Learning, and Signature-Based
⢠Ad Fraud Impact on Advertising Campaigns: Wasted Spend, Reduced ROI, and Damaged Reputation
⢠Ad Fraud Prevention Strategies: Whitelists, Blacklists, and Device Fingerprinting
⢠Ad Verification and Brand Safety: Ensuring Ads Appear in Suitable Contexts
⢠Measuring Ad Fraud: Metrics, KPIs, and Reporting
⢠Emerging Trends in Ad Fraud: Mobile, Video, and Cross-Device Ad Fraud
⢠Case Studies: Real-World Examples of Ad Fraud Detection, Prevention, and Impact
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