Certificate in Ad Fraud & Smarter Outcomes
-- ViewingNowThe Certificate in Ad Fraud & Smarter Outcomes course is a comprehensive program designed to equip learners with the necessary skills to combat ad fraud and optimize digital advertising outcomes. In an era where digital advertising spend exceeds $300 billion, the importance of this course cannot be overstated.
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โข Understanding Ad Fraud: An Overview
โข Types of Ad Fraud: Bots, Click Farms, and Human Traffic
โข Ad Fraud Detection Techniques: Rules-Based, Machine Learning, and Signature-Based
โข Ad Fraud Impact on Advertising Campaigns: Wasted Spend, Reduced ROI, and Damaged Reputation
โข Ad Fraud Prevention Strategies: Whitelists, Blacklists, and Device Fingerprinting
โข Ad Verification and Brand Safety: Ensuring Ads Appear in Suitable Contexts
โข Measuring Ad Fraud: Metrics, KPIs, and Reporting
โข Emerging Trends in Ad Fraud: Mobile, Video, and Cross-Device Ad Fraud
โข Case Studies: Real-World Examples of Ad Fraud Detection, Prevention, and Impact
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