Certificate in Google Ads: Reach & Audience Targeting

Name: Certificate in Google Ads: Reach & Audience Targeting
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The Certificate in Google Ads: Reach & Audience Targeting is a comprehensive course that empowers learners with the skills to optimize Google Ads campaigns for maximum reach and audience engagement. In an era where digital advertising dominates promotional strategies, this course is of paramount importance.

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AboutThisCourse

It equips learners with the essential skills to navigate Google's advertising platform, understand audience targeting techniques, and create effective ad campaigns. This certificate course is in high industry demand, with businesses continually seeking professionals who can help them maximize their advertising ROI. By completing this course, learners will gain a competitive edge, demonstrating their proficiency in Google Ads and audience targeting. This can lead to career advancement opportunities, higher salaries, and the ability to work with leading brands. In summary, the Certificate in Google Ads: Reach & Audience Targeting course is a valuable investment for anyone looking to advance their career in digital marketing. It provides learners with the skills and knowledge necessary to succeed in this high-growth industry.

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CourseDetails

• Unit 1: Introduction to Google Ads & Reach
• Unit 2: Setting up a Google Ads Account
• Unit 3: Understanding Google Ads Formats
• Unit 4: Keyword Planning for Search Campaigns
• Unit 5: Audience Targeting in Display Campaigns
• Unit 6: Reaching Audiences through Video Campaigns
• Unit 7: Shopping Campaigns for E-commerce Businesses
• Unit 8: App Campaigns for Mobile Marketers
• Unit 9: Measuring Success with Google Ads Metrics
• Unit 10: Optimizing Reach & Audiences for Better Performance

CareerPath

Search Advertising Specialist: 35% of the Google Ads jobs focus on search advertising. This role requires managing and optimizing search campaigns to improve visibility and increase click-through rates.
Display Advertising Specialist: 25% of Google Ads jobs are related to display advertising. Professionals in this role create and manage visual ads to target audiences based on their interests, demographics, and browsing behavior.
Video Advertising Specialist: 20% of Google Ads positions require video advertising skills. These specialists plan, execute, and optimize video ad campaigns to engage audiences and drive conversions.
Shopping Advertising Specialist: 15% of the Google Ads job market involves shopping advertising. Specialists in this role manage shopping campaigns to ensure products appear in relevant search results and increase online sales.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ADS: REACH & AUDIENCE TARGETING

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London School of International Business (LSIB)

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05 May 2025

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