Certificate in Google Ads: Reach & Audience Targeting
-- ViewingNowThe Certificate in Google Ads: Reach & Audience Targeting is a comprehensive course that empowers learners with the skills to optimize Google Ads campaigns for maximum reach and audience engagement. In an era where digital advertising dominates promotional strategies, this course is of paramount importance.
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โข Unit 1: Introduction to Google Ads & Reach
โข Unit 2: Setting up a Google Ads Account
โข Unit 3: Understanding Google Ads Formats
โข Unit 4: Keyword Planning for Search Campaigns
โข Unit 5: Audience Targeting in Display Campaigns
โข Unit 6: Reaching Audiences through Video Campaigns
โข Unit 7: Shopping Campaigns for E-commerce Businesses
โข Unit 8: App Campaigns for Mobile Marketers
โข Unit 9: Measuring Success with Google Ads Metrics
โข Unit 10: Optimizing Reach & Audiences for Better Performance
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Display Advertising Specialist: 25% of Google Ads jobs are related to display advertising. Professionals in this role create and manage visual ads to target audiences based on their interests, demographics, and browsing behavior.
Video Advertising Specialist: 20% of Google Ads positions require video advertising skills. These specialists plan, execute, and optimize video ad campaigns to engage audiences and drive conversions.
Shopping Advertising Specialist: 15% of the Google Ads job market involves shopping advertising. Specialists in this role manage shopping campaigns to ensure products appear in relevant search results and increase online sales.
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