Certificate in Google Ads: Reach & Audience Targeting

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The Certificate in Google Ads: Reach & Audience Targeting is a comprehensive course that empowers learners with the skills to optimize Google Ads campaigns for maximum reach and audience engagement. In an era where digital advertising dominates promotional strategies, this course is of paramount importance.

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About this course

It equips learners with the essential skills to navigate Google's advertising platform, understand audience targeting techniques, and create effective ad campaigns. This certificate course is in high industry demand, with businesses continually seeking professionals who can help them maximize their advertising ROI. By completing this course, learners will gain a competitive edge, demonstrating their proficiency in Google Ads and audience targeting. This can lead to career advancement opportunities, higher salaries, and the ability to work with leading brands. In summary, the Certificate in Google Ads: Reach & Audience Targeting course is a valuable investment for anyone looking to advance their career in digital marketing. It provides learners with the skills and knowledge necessary to succeed in this high-growth industry.

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Course Details

Unit 1: Introduction to Google Ads & Reach
Unit 2: Setting up a Google Ads Account
Unit 3: Understanding Google Ads Formats
Unit 4: Keyword Planning for Search Campaigns
Unit 5: Audience Targeting in Display Campaigns
Unit 6: Reaching Audiences through Video Campaigns
Unit 7: Shopping Campaigns for E-commerce Businesses
Unit 8: App Campaigns for Mobile Marketers
Unit 9: Measuring Success with Google Ads Metrics
Unit 10: Optimizing Reach & Audiences for Better Performance

Career Path

Search Advertising Specialist: 35% of the Google Ads jobs focus on search advertising. This role requires managing and optimizing search campaigns to improve visibility and increase click-through rates.
Display Advertising Specialist: 25% of Google Ads jobs are related to display advertising. Professionals in this role create and manage visual ads to target audiences based on their interests, demographics, and browsing behavior.
Video Advertising Specialist: 20% of Google Ads positions require video advertising skills. These specialists plan, execute, and optimize video ad campaigns to engage audiences and drive conversions.
Shopping Advertising Specialist: 15% of the Google Ads job market involves shopping advertising. Specialists in this role manage shopping campaigns to ensure products appear in relevant search results and increase online sales.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE IN GOOGLE ADS: REACH & AUDIENCE TARGETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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