Global Certificate in Retail Media & Brand Activation Strategies

Name: Global Certificate in Retail Media & Brand Activation Strategies
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The Global Certificate in Retail Media & Brand Activation Strategies is a comprehensive course designed to meet the growing industry demand for experts in retail media. This course equips learners with essential skills to create effective retail media strategies, driving sales and customer engagement.

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AboutThisCourse

It covers various topics, including programmatic advertising, digital out-of-home, and retail-specific digital marketing tactics. By completing this course, learners will gain a deep understanding of the retail media landscape and how to leverage it to achieve brand activation goals. They will learn how to develop integrated retail media strategies that consider consumer behavior, brand objectives, and retailer capabilities. This course is essential for marketing professionals, retailers, and brand managers looking to advance their careers in the rapidly evolving retail media industry. With a Global Certificate in Retail Media & Brand Activation Strategies, learners will differentiate themselves in the job market and demonstrate their expertise in this high-growth area.

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CourseDetails

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Unit 1: Introduction to Retail Media & Brand Activation Strategies
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Unit 2: Understanding the Retail Media Landscape
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Unit 3: The Role of Data in Retail Media
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Unit 4: Retail Media Formats: Display, Video, and Sponsored Search
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Unit 5: Measuring Success in Retail Media: Metrics and KPIs
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Unit 6: Brand Activation Strategies in Retail Media
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Unit 7: Leveraging In-Store Experiences for Brand Activation
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Unit 8: Building Effective Retail Media Campaigns
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Unit 9: Case Studies in Retail Media and Brand Activation Strategies
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Unit 10: The Future of Retail Media and Brand Activation

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN RETAIL MEDIA & BRAND ACTIVATION STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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