Global Certificate in Retail Media & Brand Activation Strategies
-- ViewingNowThe Global Certificate in Retail Media & Brand Activation Strategies is a comprehensive course designed to meet the growing industry demand for experts in retail media. This course equips learners with essential skills to create effective retail media strategies, driving sales and customer engagement.
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Unit 1: Introduction to Retail Media & Brand Activation Strategies
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Unit 2: Understanding the Retail Media Landscape
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Unit 3: The Role of Data in Retail Media
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Unit 4: Retail Media Formats: Display, Video, and Sponsored Search
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Unit 5: Measuring Success in Retail Media: Metrics and KPIs
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Unit 6: Brand Activation Strategies in Retail Media
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Unit 7: Leveraging In-Store Experiences for Brand Activation
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Unit 8: Building Effective Retail Media Campaigns
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Unit 9: Case Studies in Retail Media and Brand Activation Strategies
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Unit 10: The Future of Retail Media and Brand Activation
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