Masterclass Certificate in Ad Fraud & Attribution Modeling

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The Masterclass Certificate in Ad Fraud & Attribution Modeling is a comprehensive course designed to equip learners with critical skills in identifying, mitigating, and preventing ad fraud, while also mastering attribution modeling. This program is essential for professionals in digital marketing, advertising, and data analysis, where the ability to detect and combat ad fraud is paramount to protect ad spend and ensure accurate attribution.

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AboutThisCourse

In an industry where ad fraud costs organizations billions annually, this course offers a timely and in-demand skillset. Learners will gain hands-on experience with cutting-edge tools and techniques, empowering them to optimize marketing campaigns, improve ROI, and make data-driven decisions. By earning this certificate, professionals demonstrate their commitment to industry best practices, enhancing their career prospects and contributing to the long-term success of their organizations.

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CourseDetails

• Ad Fraud Detection
• Understanding Attribution Modeling
• Types of Ad Fraud: Bots, Click Farms, and Human Fraud
• Ad Fraud Prevention Strategies
• Attribution Modeling: Multi-Touch, Last Click, and Linear
• Implementing Attribution Modeling in Ad Campaigns
• Fraudulent Traffic Identification and Mitigation
• Mobile Ad Fraud: SDK Spoofing, Click Injection, and Ad Stacking
• Ad Fraud Analytics and Reporting
• Case Studies: Real-World Examples of Ad Fraud and Attribution Modeling

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN AD FRAUD & ATTRIBUTION MODELING
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London School of International Business (LSIB)
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05 May 2025
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