Masterclass Certificate in Ad Fraud & Attribution Modeling
-- ViewingNowThe Masterclass Certificate in Ad Fraud & Attribution Modeling is a comprehensive course designed to equip learners with critical skills in identifying, mitigating, and preventing ad fraud, while also mastering attribution modeling. This program is essential for professionals in digital marketing, advertising, and data analysis, where the ability to detect and combat ad fraud is paramount to protect ad spend and ensure accurate attribution.
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โข Ad Fraud Detection
โข Understanding Attribution Modeling
โข Types of Ad Fraud: Bots, Click Farms, and Human Fraud
โข Ad Fraud Prevention Strategies
โข Attribution Modeling: Multi-Touch, Last Click, and Linear
โข Implementing Attribution Modeling in Ad Campaigns
โข Fraudulent Traffic Identification and Mitigation
โข Mobile Ad Fraud: SDK Spoofing, Click Injection, and Ad Stacking
โข Ad Fraud Analytics and Reporting
โข Case Studies: Real-World Examples of Ad Fraud and Attribution Modeling
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