Masterclass Certificate in Ad Fraud & Attribution Modeling
-- ViewingNowThe Masterclass Certificate in Ad Fraud & Attribution Modeling is a comprehensive course designed to equip learners with critical skills in identifying, mitigating, and preventing ad fraud, while also mastering attribution modeling. This program is essential for professionals in digital marketing, advertising, and data analysis, where the ability to detect and combat ad fraud is paramount to protect ad spend and ensure accurate attribution.
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⢠Ad Fraud Detection
⢠Understanding Attribution Modeling
⢠Types of Ad Fraud: Bots, Click Farms, and Human Fraud
⢠Ad Fraud Prevention Strategies
⢠Attribution Modeling: Multi-Touch, Last Click, and Linear
⢠Implementing Attribution Modeling in Ad Campaigns
⢠Fraudulent Traffic Identification and Mitigation
⢠Mobile Ad Fraud: SDK Spoofing, Click Injection, and Ad Stacking
⢠Ad Fraud Analytics and Reporting
⢠Case Studies: Real-World Examples of Ad Fraud and Attribution Modeling
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