Certificate in Google Ads: Reach & Performance Analysis

Name: Certificate in Google Ads: Reach & Performance Analysis
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The Certificate in Google Ads: Reach & Performance Analysis is a comprehensive course that empowers learners with the skills to create and optimize effective Google Ads campaigns. In an era where digital advertising is critical to business success, this course is of paramount importance.

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AboutThisCourse

It equips learners with the knowledge to analyze campaign performance, reach target audiences, and drive business growth. This certification is highly sought after in various industries, making it an excellent choice for career advancement. Learners will gain essential skills in Google Ads, including display advertising, video advertising, and shopping campaigns. They will also learn how to use Google Analytics to measure campaign performance and make data-driven decisions. This course is a stepping stone to a successful career in digital marketing.

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CourseDetails

• Unit 1: Introduction to Google Ads & Performance Analysis
• Unit 2: Setting Up & Navigating Google Ads Interface
• Unit 3: Keyword Research & Selection for Google Ads
• Unit 4: Creating Effective Search Campaigns
• Unit 5: Display & Video Advertising: Expanding Your Reach
• Unit 6: Optimizing Ad Spend: Bid Strategies & Budget Management
• Unit 7: Tracking & Measuring Performance Metrics
• Unit 8: Analyzing Campaign Performance & Data Visualization
• Unit 9: Advanced Targeting Techniques: Custom Audiences & Lookalike Audiences
• Unit 10: A/B Testing & Continuous Optimization for Google Ads

CareerPath

The Certificate in Google Ads: Reach & Performance Analysis is a valuable asset for professionals seeking to excel in digital marketing. This section highlights the UK job market trends for roles related to this certificate using a 3D pie chart from Google Charts. The data represents the percentage of job market demand for various roles. The chart showcases the following roles and their respective weight in the job market: - Digital Marketing Specialist: 45% - PPC Specialist: 30% - SEO Specialist: 15% - Google Ads Expert: 10% These statistics demonstrate the growing importance of Google Ads skills in the UK job market. By gaining a Certificate in Google Ads: Reach & Performance Analysis, professionals can enhance their career opportunities and stay competitive in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ADS: REACH & PERFORMANCE ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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