Certificate in Google Ads: Reach & Performance Analysis
-- ViewingNowThe Certificate in Google Ads: Reach & Performance Analysis is a comprehensive course that empowers learners with the skills to create and optimize effective Google Ads campaigns. In an era where digital advertising is critical to business success, this course is of paramount importance.
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โข Unit 1: Introduction to Google Ads & Performance Analysis
โข Unit 2: Setting Up & Navigating Google Ads Interface
โข Unit 3: Keyword Research & Selection for Google Ads
โข Unit 4: Creating Effective Search Campaigns
โข Unit 5: Display & Video Advertising: Expanding Your Reach
โข Unit 6: Optimizing Ad Spend: Bid Strategies & Budget Management
โข Unit 7: Tracking & Measuring Performance Metrics
โข Unit 8: Analyzing Campaign Performance & Data Visualization
โข Unit 9: Advanced Targeting Techniques: Custom Audiences & Lookalike Audiences
โข Unit 10: A/B Testing & Continuous Optimization for Google Ads
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