Certificate in Google Ads: Reach & Performance Analysis

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The Certificate in Google Ads: Reach & Performance Analysis is a comprehensive course that empowers learners with the skills to create and optimize effective Google Ads campaigns. In an era where digital advertising is critical to business success, this course is of paramount importance.

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About this course

It equips learners with the knowledge to analyze campaign performance, reach target audiences, and drive business growth. This certification is highly sought after in various industries, making it an excellent choice for career advancement. Learners will gain essential skills in Google Ads, including display advertising, video advertising, and shopping campaigns. They will also learn how to use Google Analytics to measure campaign performance and make data-driven decisions. This course is a stepping stone to a successful career in digital marketing.

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Course Details

Unit 1: Introduction to Google Ads & Performance Analysis
Unit 2: Setting Up & Navigating Google Ads Interface
Unit 3: Keyword Research & Selection for Google Ads
Unit 4: Creating Effective Search Campaigns
Unit 5: Display & Video Advertising: Expanding Your Reach
Unit 6: Optimizing Ad Spend: Bid Strategies & Budget Management
Unit 7: Tracking & Measuring Performance Metrics
Unit 8: Analyzing Campaign Performance & Data Visualization
Unit 9: Advanced Targeting Techniques: Custom Audiences & Lookalike Audiences
Unit 10: A/B Testing & Continuous Optimization for Google Ads

Career Path

The Certificate in Google Ads: Reach & Performance Analysis is a valuable asset for professionals seeking to excel in digital marketing. This section highlights the UK job market trends for roles related to this certificate using a 3D pie chart from Google Charts. The data represents the percentage of job market demand for various roles. The chart showcases the following roles and their respective weight in the job market: - Digital Marketing Specialist: 45% - PPC Specialist: 30% - SEO Specialist: 15% - Google Ads Expert: 10% These statistics demonstrate the growing importance of Google Ads skills in the UK job market. By gaining a Certificate in Google Ads: Reach & Performance Analysis, professionals can enhance their career opportunities and stay competitive in the ever-evolving digital marketing landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN GOOGLE ADS: REACH & PERFORMANCE ANALYSIS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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