Professional Certificate in Advanced Viewability Analytics

Name: Professional Certificate in Advanced Viewability Analytics
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The Professional Certificate in Advanced Viewability Analytics is a comprehensive course designed to equip learners with the essential skills necessary to excel in the rapidly evolving field of digital advertising. This course focuses on the importance of viewability analytics, providing a deep understanding of industry-standard viewability metrics and measurement methodologies.

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AboutThisCourse

In today's digital landscape, where advertisers demand transparency and accountability, mastering viewability analytics has become crucial for career advancement. This course covers various topics, including ad fraud detection, cross-device tracking, and data-driven attribution modeling, empowering learners to make informed decisions and optimize digital advertising campaigns. By completing this certificate course, learners will not only gain a competitive edge in the job market but also contribute to the overall success of their organizations by maximizing the effectiveness of digital advertising investments.

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CourseDetails

• Unit 1: Introduction to Viewability Analytics
• Unit 2: Advanced Digital Advertising Concepts
• Unit 3: Viewability Metrics & Standards
• Unit 4: Data Collection & Analysis Techniques
• Unit 5: Integration of Viewability Tracking Tools
• Unit 6: Advanced Reporting & Visualization Solutions
• Unit 7: Machine Learning in Viewability Analytics
• Unit 8: Cross-Device & Multichannel Measurement
• Unit 9: Fraud Detection & Brand Safety
• Unit 10: Optimizing Campaigns with Viewability Insights

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN ADVANCED VIEWABILITY ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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